blog content is king

Your Blog Content Is Still The King: Hummingbird Makes It Even More So

Despite all the Google algorithm changes and in fact in spite of all these changes, your blog content is still the king or one of the the most important elements search engines consider when they rank (evaluate) your site.

The human like search bots can sort through the good and the bad and reward those who produce quality content that caters to the wants and the needs of the readers. The most recent Google algorithm revamp, Hummingbird, heavily weighs good blog content that is relevant and addresses the need of the readers. Here are a few points to consider when you write any content on your blog.

Points To Consider When Creating Blog Content

The search engines no longer tolerate blog content that is not aimed at real humans. They no longer tolerate spun and rehashed junk that has been dominating searches and even the number one search pages for years. The bots look for content that is of high quality and of high value. Your blog content needs to be well written, informative and responsive to the needs of the readers.

As a blogger, you need to understand your audience and address their concerns. The language you use has be congruent with your demographics. Even before you set out your blog you should think about that. Is the blog catering to men or women. Is it leaning towards younger or more mature audience. Are your readers generally laid back or are they business people. Once you’ll establish this in your mind it will be easier to speak their language.

When you write, imagine one person you are talking to. Put yourself in her shoes and feel her pain. (I don’t mean that literally, because not everyone has a pain but everyone who visits your blog has some sort of a need and that is their pain).

As well, when you write blog content, it should be about the reader and not about you. Never forget that!

We all have a certain writing style. The one that does not bode very well is the one with “I am better than you” style. That will definitely make you perish. Relate to your readers, infuse a story in your writing, sprinkle it with a little humor and write from your heart. And, you may even be controversial.

There is a lot of high quality writing online and readers have a vast choice. Don’t let a sloppy use of language stand between your site and a reader. Even if English is not your native language, all editors come with spell checkers so there is no need for gross spelling mistakes. There are tools that will make you aware of improperly written sentences. If you are not sure about your writing use those to help you out.

Format your text. Most online readers are scanners. People don’t read the articles as one reads a book at leisure. Your visitors are looking for answers and they want them fast. So the first thing they’ll do is scan your blog content. If your content is well organized and formatted, these visitors will reward you and they will stay. If they’ll find what they came after and if it was not a difficult task, they may continue on to your other posts.

Hand in hand with formatting comes the introduction of your topic. Ensure that the points you want to address are summarized or touched upon at the start of your post, in the second or at most the third paragraph.

The paragraphs that follow are there to expand the “story”. But the story has to be good! Your goal is to hold your reader’s attention long enough until you direct them where you want them to go next.

When you have visitors on your blog you want them to linger. You want your visitors linger and explore your blog beyond the initial article. Not only does your blog get more exposure, it is also important if you want to reduce the bounce rate (low bounce rate is good in Google’s eyes). Infuse your posts with links that lead to your other articles or sections of your blog you want them to reach.

Consider yourself a navigator and in this capacity be the best. If you “navigate” you readers well (and of course, if your writing is good and you don’t act like a pushy salesperson), your readers will takes your directions eagerly. Not only will they become loyal readers/visitors, in time they will also become loyal customer.

Always have a call to action somewhere near the end of the post, even if it is just to ask your readers to leave a comment or to hit the “Like” button.

In this series of articles on blog content I wrote more about different sources of content ideas, more on formatting and on the ways Google likes to see the content written (related to semantic language). To see the the articles to chose from visit the blog content link here…


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