Shortly after I published the article on the significance of Google Hummingbird algorithm on blog content some of my readers posed questions regarding its effect on content creation, overall SEO and some other issues. I searched online for the best answers to these questions and although there are a lot of well written articles on the new Hummingbird Google algorithm update subject I selected three I thought you might enjoy because they are not overly technical yet they are, I believe, right on target.
The first one is from Copyblogger and it addresses the blog content question. The second is an amazing visual guide, infographic, published by Chelsi Stenger from DigitalRelevance that aims at helping people understand Google Hummingbird algorithm. The last one is is from SquareFish (love the name) and it looks at blog content and SEO in relation to Hummingbird algorithm.
Why Google Hummingbird Algorithm Is Good News For Serious Blog Content Creators
In his article Eric Enge explains that this new Google algorithm is nothing to fear and that in fact it is a bonus for those who take writing seriously and offer great content to their audience. It is an excellent article and I urge you to read it. You will pick up a lot of good points. Eric begins his article with the following:
Does this mean your content-driven business is in jeopardy? Is keyword research dead? Are you going to have to reengineer your entire content strategy?
There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future.
Then he goes on and talks about what this change means to us, the bloggers and writers. I like how he concludes the article:
Hummingbird algorithm has only scratched the surface, and the steps along the way are hard to predict. That will be driven by very specific developments in technology.
For you, as an author, blogger, publisher though, your path is reasonably clear as well. Focus on becoming the recognized authority in your space
For a more visual perspective let’s take a look at Chelsi Stengers article titled:
A Guide to Google Hummingbird Algorithm [INFOGRAPHIC]
Content creators (like many bloggers are) will have to adapt to these changes. We all have our unique content marketing strategies, so it important to make sure that yours is not going to be affected. The infographic below may address some of your concerns.
The last article I selected is by William Clifford Satorre and it is titled:
Google Hummingbird Algorithm: What It Is and How It Affects SEO
I chose this article because it is not very technical. Although website or blog content is his focus it addresses he subject with bit more SEO in mind. I really liked the conclusion of Satorre’s post and I took the liberty to take quite a large excerpt from the conclusion. He suggest to adhere to the following practices.
Focus your SEO efforts on creating a well-rounded strategy for content marketing. This involves finding fresh ways to cover every aspect of the topics your business is associated with. You should also find ways to appear more authoritative to both search engines and your target audience.
Share your content across social networks so you can build a strong relationship with industry influencers. Sharing also helps you engage more with your target audience. It may take time for you to establish authority in this manner, but the results you reap will be well worth the time and effort.
Continue posting original content of excellent quality and try to get a good number of relevant websites to link to your own site.
Understand the concept of semantic search and adapt to Google’s Knowledge Graph.
Identify the needs of your target audience and strive to be the provider of solutions and answers to these needs. If you consistently give them what they want, people will be likely to keep turning to you for information. This should increase the authority of your site.
Many bloggers were worried when they first heard of Google Hummingbird algoritm, especially when we remembered the consequences of Panda and Penguin updates. This looks like a completely different animal. Well, it is a bird! Seriously, I agree with Eric Enge that Google Hummingbird will have a positive effect on blog content, providing we offer value to our targeted audience. I’d love to hear what you think.