posterous blogging platform

Posterous Blogging Platform To Shut Down April 30, 2013

Posterous blogging platform has announced that it will be shutting its doors forever on April 30th, 2013. It has been acquired by Twitter in March 2012 and to a number of marketers this move was not surprising. Many have been anticipating the demise of this platform ever since the takeover and even suggested that Posterous was purchased not for its platform but for the engineering brains behind it.


Posterous Blogging Platform Closes


Posterous blogging platform has created quite a buzz in the blogosphere back in 2008 when the platform sprung to life. At that time, when hosted and even non-hosted blog platforms were not as simple to use as today, Posterous was hailed as the next best thing due to its simplicity and ease if use.

Although its features did not share the sophistication of self-hosted WordPress or some other blogging platforms, the nice feature was that it allowed one to post things online on the fly, via email and offered autopost feature as well. Some bloggers were so enamored with it that they abandoned their blogging ships and set sails at Posterous. Others have created a culture around it.

One of them, Tac Anderson from @NewComBuz shared his sentiments when he wrote his post at the time of the takeover.

I’ve been using Twitter for five years and I’ve been using Posterous for four years and posted almost 700 posts. I was one of the early adopters and evangelists for Posterous. In fact every member of my family has a Posterous site, at work we use Posterous as an internal collaboration site and because of me Microsoft was the first corporation to use Posterous (ironic since the founders of Posterous are all ex-Apple). I’m a huge fan of how easy Posterous makes it to share posts across the web and how elegantly it handles photos.

In its announcement, Posterous informed its users that they will be able to download and save the posts that they published on its platform. But despite the availability of a downloading software or importing service via WordPress or Squarespace, for many, it is going to be a nightmare.

The moral of the story really is that if you use a hosted service you are at the mercy of that company. One day here… another day gone… The time you have devoted to your hosted projects may be gone at a blink of an eye. You can scream unfair all you want. It is what it is. If you don’t not own it, you have no control over it.

Hosted blogging platforms are disasters waiting to happen. Posterous blogging platform and its “death” is a good example of what I mean.

If your blogging platform is a hosted one, perhaps it is time to reconsider. If you are just about to start blogging get a non-hosted (or self-hosted) blogging platform. There, keep your backups up to date and if your hosting provider disappears you will have a backup of your blog and you will be able to set it up on the servers of another web hosting provider. Don’t waste your time otherwise!

Start thinking like the Wealthy Bloggers do!

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0 Responses to Posterous Blogging Platform To Shut Down April 30, 2013

  1. Barry Overstreet February 26, 2013 at 5:15 pm #

    Hi Dita,

    I have to admit, much like Adrienne I’d never heard of Posterous. I started blogging about a year and a half ago, and started out with my own hosted site from the start. Everything I had seen from people I trusted all said the same thing: Go with self-hosted so that you have control over your blog.

    It’s very true, and this is a perfect example. If you go with the free platforms, they own the product, not you. They can shut it or you down at any time and there’s not much you can do about it.

    I’m glad I started out right!

    Thanks for sharing, Dita. I hope you have an outstanding week!

    BTW, thanks for stopping by and leaving a couple of comment on my blog!


  2. Roger Weavers February 25, 2013 at 9:01 am #

    Hi Dita,

    Thanks for the head up about Posterous. Ed Dale put me onto it a few years ago but I have not been using it lately. I am looking to increase my web 2.0 assets and Posterous was going to be part of this so you have saved me some time as now I won’t be using this platform.

    I agree that you should invest in hosting for you main website and blog which puts you in control.

    Roger Weavers recently posted…Website Silo Architecture and Internal LinkingMy Profile

    • Dita February 25, 2013 at 3:42 pm #

      Hi Roger,

      A lot of people people were jumping on the web2.0 band wagon after Penguin. I know some of the mentors were suggesting Posterous. I did not do it either and I too am glad I did not waste my time with it.

      By the way I really like your site. It is a great SEO resource and worth checking



  3. Steven Stuart February 24, 2013 at 8:22 am #

    Hi Dita,

    Like Adrienne, I’ve never really thought about free services. Hosting is so cheapthese days anyway.

    I feel if I’m going to go to the trouble of setting up a site, and put my blood, sweat, and tears (not to mention time) into it, I might as well have some skin in the game and pay the small hosting fee.

    Looks like they’re at least giving plenty of warning and time to move everything before it disappears.

    Thanks, Dita. – Steve

    • Dita February 25, 2013 at 4:22 am #

      Hi Steve,

      I am on the same page as you. I was from the beginning. I wanted to own my domain name and I wanted to have the independence and control over my blog.

      And, that is what I would suggest to anyone who is starting a blog. Indeed, the hosting fee is a very small fee to pay for owning your own online business.

      Thanks for stopping by

  4. Adrienne February 22, 2013 at 7:38 pm #

    Hi Dita,

    Okay you can laugh now but I’ve never heard of Posterous and I guess that’s a good thing now. I used Blogger in my very early days but I got smart real quick and moved over to a self hosted WordPress blog.

    I use to tell people all the time that if you’re relying on someone else to host your site they can delete your blog this afternoon and there’s nothing you can do about it. Pretty sad but hey, that’s what you get when you go for free.

    At least they’re giving people notice to get their posts but like you said, sounds like a nightmare waiting to happen.

    Sorry people are having to deal with this but glad you helped give them the heads up.


  5. Erwin February 22, 2013 at 1:58 pm #

    Hi everyone,

    that’s life something is born something must die!

    It won’t affect me but it is good to know.



    See you on top.
    Erwin recently posted…Are You Doing Business Or Helping Others?My Profile

    • Dita February 25, 2013 at 4:27 am #

      Hi Erwin,

      so right! It is unfortunate for those who invested a lot of time posting in Posterous.

      Take care,


  6. Taswir Haider February 22, 2013 at 5:00 am #

    I didn’t hear about Posterous Blogging Platform ever. Learned something new from here. Thanks Dita.

    • Dita February 25, 2013 at 4:28 am #

      Thanks for stopping by Taswir,

      Maybe it is good that you did not hear about them and spent time posting there.



  7. Phil February 21, 2013 at 9:05 pm #

    Hi Dita,

    I never got around to using Posterous but I was intending to and had heard some great things about it.

    Did you utilize it at all? I believe Ed Dale was a big supporter of it.

    Very nice blog you have here and good luck with it.


    Phil recently posted…Learn Internet Marketing Online – How to Register a Website DomainMy Profile

    • Dita February 21, 2013 at 9:35 pm #

      Hey Phil,

      Nice to see you here. I remember Ed Dale. Yes he was a supporter of Posterous but so were the other IM “gurus” at that time.


  8. Sandy Halliday February 21, 2013 at 9:02 am #

    Hi Dita,

    That’s the way it goes, nothing ever stays the same!

    I have never used Posterous so it won’t affect me but JustMigrate will allow folk that do to transfer all their posts to Tumblr in one click. The service is free too!

    Sandy Halliday recently posted…Speed Up Your Blog Load Time And See Improvements In Your RankingMy Profile

    • Dita February 21, 2013 at 3:52 pm #

      Hi Sandy,

      Thanks for stopping by. It’s true, nothing stays the same especially when money is to be made as it was the case for Posterous.
      For that reason I would not use hosted platforms as my main blogging platform. I would only use the platform for marketing purposes.

      Take care,