Since 2003, when blogging became readily available to the general public, millions of blogs populated the cyberspace. How then, can a new blogger compete with already published and established blogs? The magic bullet is niche blogging. One can consider it as the secret ingredient that will accelerate the exposure, growth, as well as search engine and human popularity of a blog.
No doubt that if you will write interesting, fresh content daily, engage with your readers regularly, promote and market your blog incessantly, the visitors will eventually come even if your blog is more of a general nature. But, it will be an arduous task with hundreds of hours expended.
Niche blogging accelerates the process of recognition, helps drive traffic to your blog and improves the chances of success.
In online and offline marketing the simplest definition of a niche is: a focused, targetable part of a market. For example, if weight loss is the market then weight loss diets would be a niche within the weight loss market.
As you can imagine weight loss is a huge market. Billions of dollars are spent on weight loss products annually in North America. For that reason millions of blogs were established to cash in on the weight loss bonanza. To penetrate and establish some authority in this market would take a tremendous effort in man hours and a huge amount of money.
On the other hand weight loss diets is a narrower topic within this market. Although this niche is still quite competitive the chance for a new blogger to succeed in this area is significantly better then within the broad weight loss market.
In other words, a niche blog is a blog that focuses on a specific topic. As well, a successful niche blog targets a very specific segment of the population and it is this specific targeting that makes such a blog popular and successful. Search online to acquaint yourself with successful niche blogs and get some niche website ideas.
At the start of niche blogging you will need to learn how to find a niche for you to blog about. Finding a niche includes choosing the specific topic and then researching the subject of your choice at the level of keywords.
On the personal level, you need to be very passionate about the subject you want to blog about. Niche blogging is just as long a proposition as general blogging and it requires that fresh content be added to the blog on regular basis. If you have any doubts about your ability to sustain niche blog long term, don’t do it.
Even before you choose a topic you will need to do extensive keyword research to ensure there is enough interest in the niche you like. There is no sense in selecting a topic that only you and a handful of other people are interested in.
There are many tools available to help you with your research. You can use these tools to help you find niche keywords (specific terms) that are not overly competitive yet are of interest to many people.
Once you complete your research you will have an arsenal of good quality keywords and keyword phrases available. You will use them to structure your blog and the topics of your discussion.
Before closing I would like to touch upon the advantages and disadvantages of publishing a niche blog. From my perspective with niche blogging there are more advantages then there are disadvantages.
The advantages include less competition, loyal targeted audience, personal and blog recognition as an expert, and greater financial success.
The main disadvantage of having a niche blog is the possibility of a loss of popular interest. This often happens if a niche blog is about a fad topic. Once the fad disappears so does the readership and eventually, so does the blog.
In conclusion, if you want to become a successful blogger, niche blogging is the way to go. To attract loyal visitors is much easier and to have loyal and targeted visitors is more rewarding both, personally and financially.