Niche Blogging Is The Magic Bullet

Niche Blogging – Magic Bullet Of Blogging

Since 2003, when blogging became readily available to the general public, millions of blogs populated the cyberspace. How then, can a new blogger compete with already published and established blogs? The magic bullet is niche blogging. One can consider it as the secret ingredient that will accelerate the exposure, growth, as well as search engine and human popularity of a blog.

No doubt that if you will write interesting, fresh content daily, engage with your readers regularly, promote and market your blog incessantly, the visitors will eventually come even if your blog is more of a general nature. But, it will be an arduous task with hundreds of hours expended.

Niche blogging accelerates the process of recognition, helps drive traffic to your blog and improves the chances of success.

In online and offline marketing the simplest definition of a niche is: a focused, targetable part of a market. For example, if weight loss is the market then weight loss diets would be a niche within the weight loss market.

As you can imagine weight loss is a huge market. Billions of dollars are spent on weight loss products annually in North America. For that reason millions of blogs were established to cash in on the weight loss bonanza. To penetrate and establish some authority in this market would take a tremendous effort in man hours and a huge amount of money.

On the other hand weight loss diets is a narrower topic within this market. Although this niche is still quite competitive the chance for a new blogger to succeed in this area is significantly better then within the broad weight loss market.

In other words, a niche blog is a blog that focuses on a specific topic. As well, a successful niche blog targets a very specific segment of the population and it is this specific targeting that makes such a blog popular and successful. Search online to acquaint yourself with successful niche blogs and get some niche website ideas.

At the start of niche blogging you will need to learn how to find a niche for you to blog about. Finding a niche includes choosing the specific topic and then researching the subject of your choice at the level of keywords.

On the personal level, you need to be very passionate about the subject you want to blog about. Niche blogging is just as long a proposition as general blogging and it requires that fresh content be added to the blog on regular basis. If you have any doubts about your ability to sustain niche blog long term, don’t do it.

Even before you choose a topic you will need to do extensive keyword research to ensure there is enough interest in the niche you like. There is no sense in selecting a topic that only you and a handful of other people are interested in.

There are many tools available to help you with your research. You can use these tools to help you find niche keywords (specific terms) that are not overly competitive yet are of interest to many people.

Once you complete your research you will have an arsenal of good quality keywords and keyword phrases available. You will use them to structure your blog and the topics of your discussion.

Before closing I would like to touch upon the advantages and disadvantages of publishing a niche blog. From my perspective with niche blogging there are more advantages then there are disadvantages.

The advantages include less competition, loyal targeted audience, personal and blog recognition as an expert, and greater financial success.

The main disadvantage of having a niche blog is the possibility of a loss of popular interest. This often happens if a niche blog is about a fad topic. Once the fad disappears so does the readership and eventually, so does the blog.

In conclusion, if you want to become a successful blogger, niche blogging is the way to go. To attract loyal visitors is much easier and to have loyal and targeted visitors is more rewarding both, personally and financially.


If you found this article helpful please leave a comment and share your ideas.


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0 Responses to Niche Blogging – Magic Bullet Of Blogging

  1. Jake October 23, 2013 at 11:08 pm #

    Nice work it was spot on. I’ll be honest every website seems to have the same old information but I learned something new and for that I thank you.

  2. Jennifer Cunningham March 4, 2013 at 8:42 pm #

    This was a good article on the niche blog. I agree that the key is finding a topic that you are passionate about and go from there. I would have thought weight loss diets were very competitive.

    • Dita March 4, 2013 at 10:34 pm #

      Hi Jennifer,

      Thanks for stopping by. You are absolutely right “weight loss diets” is a pretty competitive niche. But it has tremendous opportunities and still stay on topic.

      I personally would rather tackle a bit more competitive niche with many options, so that I could write a lot without getting bored than a very narrow but much less competitive niche where I could get stranded with respect to fresh content.

      Everyone has a different idea. One only needs to tackle what is comfortable for her.

      Have a great day.

      Dita recently posted…10 Amazing Examples Of Niche BlogsMy Profile

  3. Paul Henderson February 28, 2013 at 3:15 am #

    Hi Dita,

    sound advice given here. A narrow field of view is defo the way to go. But I agree with Gordon, I prefer the idea of high competition markets – at least you know there are customers who buy.

    Interesting points made though Dita. I like the look of the blog too.

    All the best ….
    Paul Henderson recently posted…List Building Basics – Part 1My Profile

    • Dita February 28, 2013 at 6:37 pm #

      Hi Paul,

      I too agree with Gordon. I do not like micro niches and that is why I used the example of “weight Loss Diets”. Although it is not as broad as weight loss it is still a very large and competitive niche. If one will become successful in that niche market the financial benefits are huge.

      Have great day,

      Dita recently posted…Blog Dashboard Settings In WordPressMy Profile

  4. The Great Gordino February 27, 2013 at 1:46 pm #

    Hi Dita,
    Great point you make here – I think niche focus is the key to *any* area of making money online, let alone blogging.

    I do take a slightly different view on one point – the idea of low competition seems logical, but I think there is nothing wrong with going for niche areas with high competition, because high competition normally means high demand, and high demand in turn normally means enough room for newcomers.

    Niche selection is vital for people setting out – this post makes that valuable point.
    The Great Gordino recently posted…Self Improvement – Do You Agree That Words Make A Difference?My Profile

    • Dita February 28, 2013 at 6:34 pm #

      Hi Gordon,

      There is absolutely nothing wrong with a high competition. It is only how you approach it. There are niches within broad markets that are worth pursuing if you approach it right. Let’s face it, Blogging Spree is in a very competitive market and hopefully with my approach I will break through it.

      Take care


  5. Sandy Halliday February 25, 2013 at 1:43 pm #

    Great advice Dita.

    I started my detox niche blog a few years back now but if I had known then what I know now about blogging I would have narrowed down my niche. Since I started mine so many people have jumped on the bandwagon and there is a lot of serious competition.

    You really have to be on top of your game to compete.

    Sandy Halliday recently posted…How To Make Money By SharingMy Profile

    • Dita February 25, 2013 at 3:52 pm #

      Hi Sandy,

      I know what you mean. I also have a few blogs that are in the same cyberspace shelf as yours. If only…I remember that when I was starting everyone was into niche blogging creating mini blogs strictly for adsense. Some of those blogs were awful and I did not want to be part of that culture. Had I understood niche blogging then, things would be quite different for me.

      Thanks for stopping by,


  6. Ronnie Corder February 25, 2013 at 12:54 am #

    thanz for info on Blog i like the keyword part i am new to this Blog keep the info comming

    • Dita February 25, 2013 at 4:26 am #

      Hi Ronnie,

      Thanks for stopping by. Keep checking my new blog for content. I have a whole bunch of stuff ready to go.

      Take care and good luck