Sometimes I think that Rand Fishkin from the MOZ is clairvoyant. A couple of weeks ago he predicted that Google will begin to crack-down on guest posting. Sure enough, recently, Matt Cutts published a post on his personal blog originally titled “The Decay And Fall Of Guest Blogging“. The blogging community went nuts thinking guest blogging is done.
Bloggers were responding to numerous articles that suggested the end, apocalypse, death and various other terminal nouns, to guest posting. But is guest blogging done? Has it really reached the bottom of the slippery slope of decay?
In his original article, before the update, Matt Cutts thinks that guest posting hit the bottom as he is quite clear about guest blogging death sentence when he says:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy.
He elaborates further:
In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. (Source)
Well, despite an outcry I sort of tend to agree with Mr. Cutts.
Guest posting has gotten out of hand. It has become another venue to outsmart and manipulate Google search engines.
With the fall of link building farms suddenly guest posting has become the nirvana of link building for SEO. WSO (Warrior Special Offers) was inundated with guest blogging strategies and internet marketers gobbled these offers by the thousands.
Blogs that belong to bloggers who simply do not understand the concept of quality content, have become swamped with low quality, redundant and regurgitated topics by bloggers who were only looking to build backlinks to their blogs.
But “genuine” guest blogging has a value. No blogger is a jack of all trades, so having an expert guest blogger write a quality article on a topic that may interest your readers is of great benefit.
If you want to publish content from outside contributors, do it but invite only writers that are going to bring value and not spam to your blog. Likewise, if you want to contribute to other sites make sure to scrutinize the blog you want to post on.
Remember though: If you keep company with a bad neighborhood, you will be considered bad neighborhood.
Since the original article was posted and much outcry from the blogging community, Matt Cuts updated his post to explain what “he really meant to say”…
… I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes…
… I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.
Before I’ll conclude the post, I’d like to share Rand Fishkin’s video on guest posting. Guest blogging is not done, but you need to watch the video if you do not want your blog fall deep down into the black hole of Google wrath and neverland.
Rand Fishkin’s Take On Guest Posting
So it is safe to conclude that guest blogging is not done. It is going to play a role in blogging as it had for many years. Quality guest posts are not going to be punished. Who is going to get axed are the spammers, the poor quality guest posts and the bloggers that allow poor quality posters write on their blogs.
Hope you enjoyed this article. Please share your thoughts.