W are all trying to learn how to write a perfect article for a blog in order to give our visitors the reason(s) to stay on our blogs, explore them and interact. I received a newsletter in my inbox today and it was so perfect for this topic. It was all about the anatomy of the perfect article. I could not resit sharing it with you.
The infographic, below, was part of the newsletter and it is indeed perfect. I could not say it any better than ezinearticles.com staff said it. These article writing and structuring guidelines suit well any article we write, be it a blog post or an article for an ezine. There are a couple of omissions or changes you will need to make when you’ll apply these guidelines to a blog post and I will discuss them below the infographic.
The Anatomy Of A Perfect Article – Infographic
How To Write A Perfect Article For A Blog – Summary
Title Of Your Post
The title needs to be really eye catching or in other words it needs to catch the imagination of your potential visitor. A boring title will not bring you visitors. And, since search engines are NOT your visitors, you need to write the titles (as well as the content) for humans. Having said that, make sure to include keywords in your title, to give the search bot some fodder too.
The title appears on SERPs (search engine result pages). Most SERPs will only print 60 characters and the rest of the title will appear as “…”. That may be fine if the last part is not important, but if the last “…” part is crucial to the message you are relaying, it is going to be lost and so are the potential visitors.
The infographic talks about categories. These are related to the groups of topic, for example, Health and Wellness, Internet Marketing and so on that an ezine offers. When you place your article in the appropriate category in an ezine, it will help the visitor find the article easily.
The same thing applies to our blog posts. You need to have blog posts well categorized so that our readers can easily navigate to the topics they want to explore further. Make sure to have a list of the categories in your widgets (sidebar) or you can have the categories as a part of your navigation bar on top of your website.
Summary / Description Of The Post
The infographic suggests a summary. That is generally done when you are writing an article for an ezine. On our blogs we have descriptions as the “behind the scenes” part of the article. The description is part of the SEO you have to do for your blog. Your SEO plugin or your theme would have allowances for that. The plugin for that purpose, I use on my blog, is All In One SEO Pack.
Description is very important and it should be a 160 character summary of your article that also includes the primary keyword of the post. It displays in SERPs underneath the title and the URL of your blog post. The description should be written in a way that entices the visitor to click on the link to your article. It also should include the main keywords of your article.
Body Of The Article /Post
The guideline in the infographic applies well to both an article for an ezine or a content for a blog post. It is very clear and if you will follow the guide your posts will be pretty awesome and well liked. The only thing I would add is that you should have links within your article body to other posts or references (sources of your research).
Linking within an article body is generally not allowed when you are publishing an article in ezine, but on your own blog, linking is crucial. It allows your visitors to further explore your site.
The only omission from the inforgraphic guidelines you need to make when you write an article for your blog is the resource box. Generally, you don’t need to include that. (Sometimes it is used for a guest post).
However, you can use it as a guideline when you are making calls to action in your closing paragraph or the paragraph just before closing. Your call to action could be in a form of a link or even a plain text asking your visitors to leave a comment, share the article or just to click Face book “like” button. It all helps in the long run.
Images In Your Post
For an ezine you would not include images in your article. But images are important to be included in your blog article /post. First, they break the monotony of an article and second, readers like pictures. I know that I enjoy looking at images when I visit someone’s blog.
In summary, the guideline is a well put together source of information created by the team at EzineArticles.com, an article directory (ezine) that is one of the best. The staff members definitely know what they are talking about as they have been in the online publishing business for a long time. Hope you enjoyed, the Anatomy Of The Perfect Article infographic and a bit of explanation on how to write a perfect article for a blog. Please let me know and if you have any other ideas, please share them in the comments below.