how to use keyword planner

How To Use Keyword Planner For Keyword Research

Google Keyword Planner has replaced the much loved keyword tool. Here I’ll show you how to use it for your research. Although the planner is not the same as the old tool, it still a very useful tool for bloggers and website owners who take ethical search engine optimization seriously.

Keyword (KW) research is essential for bloggers because it allows you an insight into Google searches and the different terms and phrases people are searching for. It affords you an educated decision on how to structure your blog and your blog posts, related to search terms and phrases people look for.

The KW tool was one of the oldest and likely the most used and useful search applications (apart from Google Search) offered by Google. Many online marketers were dreading the eventual demise of it, as KW research represents the cornerstone of niche blog research and development.

Learning how to utilize keyword planner for your research will give you an advantage over bloggers who neglect this task. Although the new keyword planner does not offer all the functions of the old app, it still an excellent free app to use. I found a video that shows you how it is done.

How To Use Keyword Planner Video

I was able to find a video on YouTube that shows a quick overview of how to use keyword planner for KW research. It is not very long. Although it is bit dated as the planner’s dashboards is continuously improved upon, it will give you an excellent visual overview.



When keyword planner was first introduced, I was not not very enamored with it, now I got used to it and came to love it. I use it almost every time I write a post to get word ideas. The important word is “ideas”. I never abuse keywords and although using them on your blog is important from the point of view of search engine optimization, my posts are primarily written with the reader in mind.

Go ahead and try this new tool. Use it, but never abuse it!


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23 Responses to How To Use Keyword Planner For Keyword Research

  1. Jamie November 26, 2013 at 4:40 pm #

    Nice guide to using the new Google Keyword tool Dita.

    I’ve used the old and new version quite a bit now but I still prefer to use my premium tools for my keyword research.

    There’s no doubt the Google Keyword tool is still the best option for people who don’t want to pay for a keyword research/competition analysis tool though.
    Jamie recently posted…Market Samurai Review – Read This Before You Buy Market SamuraiMy Profile

  2. cristina October 17, 2013 at 3:10 am #

    Hiya There,

    I got the difference between old and new keyword tool from this article.
    Usually i never do commenting but after this.

    thanks for the help

  3. ChristopherShare October 15, 2013 at 5:26 am #

    After a lot of trail and error I think Google have actually improved the keyword process with this updated tool. I know it is based more on the PPC model but it works really well with all keyword research. I was never a fan of broad searches so the ‘exact’ only function is much easier and complete to use. I also find it pretty handy when I am looking to discover the keywords of a competitors website.
    Nice article and well laid out info,

    • Dita Irvine October 22, 2013 at 11:12 pm #

      Hi Christopher,

      I still miss the old keyword tool. I think it was more versatile and lot more oriented toward keyword research as in for SEO. I am getting used to the new planner and eventually the old keyword tool will be forgotten.
      Dita Irvine recently posted…How To Find A Niche And Niche Keywords My Profile

  4. Winsten October 10, 2013 at 11:49 pm #

    Hi Dita, I think the new Google word planner has its merit as well. In case you miss out on this, you can simply type in your site URL and the planner could suggest a range of keywords for you. I have done an experiment on this function and to be honest, it has helped me to rank better on Google. (However, the down side is that BIng search ranking is affected in a negative way).

    I think Google is trying to be comprehensive and make the keyword suggestion to the user rather than having the user trying to guess the keywords. Nevertheless, the lesion is very useful to prevent spammers or those using Black hat techniques to rank their site. By weeding out these bad eggs, good content sites such as yours would get more traffics.

  5. Jacksmith September 14, 2013 at 12:12 pm #

    Thank you For sharing the tutorial of keyword planner. Earlier was much better. The new features are totally different. We were habituated with the previous one.

    • Dita Irvine September 27, 2013 at 10:55 pm #

      Hey Jack,

      I too liked the other tool much better. G is making so many changes and many are not favorable to internet marketers. I sometimes think they we are not in their favor.
      Dita Irvine recently posted…A Free Tool To Make Image Background TransparentMy Profile

  6. Josh Nadeau September 14, 2013 at 1:57 am #

    Thanks for the great tutorial Dita. Haven’t had a chance to give the new planner a go, but this makes things much easier.

  7. Dave E Wilkes September 5, 2013 at 1:55 pm #

    Dita. Thank you for explaining how to use the new search tool.

    I know i haven’t been the only one who has been confused by it.. and like you say – why should Google change the old keyword tool?
    it was easy to use and gave results that we could easily understand and make use of.

    However, having read your article I have just used the new keyword tool again and this time I have been happier with the results I have been able to find.

    Doing that wasn’t as easy for me as it was when I used the old tool, but hopefully, practice will make it so.

    Thank you for giving me the inspiration and the method
    Dave E Wilkes recently posted…Pain Management Specialist Knows You Are Not Wanting A MiracleMy Profile

    • Dita Irvine September 5, 2013 at 6:20 pm #

      Hey Dave,

      thanks for stopping by. Eventually we will make it work as we will get used to it. An who knows, perhaps Google will change a few things to make it more like the old keyword tool. They are already planning to introduce the related searches so it is a step in the right direction.

      • ingrid September 6, 2013 at 7:44 pm #

        thanks Dita, that was quite a report about Keywords
        I just started blogging and not to much makes sense yet, but everyday
        I learn something new. I will keep your e mail in Bookmarks, it was very well written
        thanks again

        • Dita Irvine September 7, 2013 at 11:29 am #

          Hi Ingrid,

          I am glad this helped you a bit. I always do keyword research even for my articles, especially when I start a new series of articles. There is so much to learn when you start blogging but when you keep at it it will all come together and before long it will all make sense.

          Best of luck

  8. Barry Wells September 5, 2013 at 12:01 pm #

    Hi Dita,

    Thanks for such a detailed post walking us through the steps of the new Keyword planner.

    I had seen that the previous keyword tool was closing and wondered if anything was going to replace it.

    I’ve not created an Ad Words account as yet as I always used the previous tool without the need to create one, so I’ll get that put right as well.

    Thanks for sharing this Dita and for the illustrations…. Makes it much easier 😉

    Barry Wells recently posted…WordFence Real Time Log In AttemptsMy Profile

    • Dita Irvine September 5, 2013 at 6:22 pm #

      Hi Barry,

      I am glad that I was able to help a bit. By the way thank you for sharing this post. Like I mentioned in my response to Dave, we’ll get used to it and eventually we will even like it. Changes are often difficult.

  9. Robert Corrigan September 5, 2013 at 6:47 am #

    Hi Dita

    thanks for the comprehensive overview of the Keywords planner tools, I expect that it will take a bit of getting used to as it has some big differences to it’s predecessor.

    Robert Corrigan recently posted…How Quickly Can You Start In A New Niche?My Profile

    • Dita Irvine September 5, 2013 at 6:26 pm #

      Hi Robert,

      of course you are most welcome. Thanks for stopping by.

  10. Neulabs September 5, 2013 at 4:33 am #

    Hi Dita, keyword planner is awesome and thanks for sharing it with us. You tutorial is great.
    Neulabs recently posted…Guide to Unlock SIM of AT&T Samsung Galaxy S4My Profile

  11. Sandy Halliday September 5, 2013 at 2:05 am #

    Hey Dita,

    First it was Google Reader and now it’s Google Keyword Tool. What next I wonder?

    We all hate changes and it’s certainly taken me sometime to get used to how the keyword planner works. You have certainly given a great overview of how it works for those still struggling with it.

    I have already seen the launch of some new keyword research software and I’m sure there will be many more. I have never invested in a paid keyword tool before but I just might this time.

    Sandy Halliday recently posted…WordPress Slug | A Nifty Way For Boosting SEO Rankings For Your BlogMy Profile

    • Dita Irvine September 5, 2013 at 6:25 pm #

      Hey Sandy,

      you are right! Makes you wonder what is next. But I guess that is what makes blogging and internet marketing so interesting and challenging. I have invested in keyword tools before and right now I am just going to sit tight and wait. Perhaps the developer of my favorite keyword research tool will come up with something. I’ll sure let you know.

      Take care


  12. Paul Henderson September 4, 2013 at 8:27 pm #

    Hey Dita,

    thanks for saving us the trouble of looking up how to use this tool. A lovely concise account of the process, thank you, – but why oh why couldn’t they just leave things alone???

    A really helpful post Dita, thanks 🙂

    Paul Henderson recently posted…It’s All About BloggingMy Profile

    • Dita Irvine September 5, 2013 at 6:29 pm #

      Hey Paul,

      I know so many of us are asking “WHY?”. I guess because they can. But that is too bad, after all many of us are their bread and butter as we support them through adwords. You would think they would care.

      By the way, thanks for the info you sent me.

      All the best,