Have you been blogging for a while now but you can’t seem to get people visit your blog and read your posts? It is the most common problem for many bloggers, particularly the newbies. It is also the most frustrating and discouraging problem and a major cause of abandoning a blog. In this article I will give you some pointers on how to get people to read your blog.
Many people that are not familiar with blogging and the way things happen online expect that because there are millions upon millions of potential viewers online, people will flock to their blog and read it. Unfortunately it is not the case.
So just how to get people to read your blog
1. Optimize your blog (at least a little)
My primary suggestion is to learn at least a little bit about search engine optimization, also referred to as SEO. SEO is a technique of optimizing your blog so that the search engines, such as Google, can find your blog.
You see, for your blog to be seen by the public, the search engines must first find you. Then they have to check you out what your blog is about, index your blog and then, when people look for a topic related to your blog, serve your article to them.
Think of it this way, when you do a Google search, you enter a query and the search engine will do it’s best to find information best suitable for your query.
The subject of SEO is quite vast, and I don’t want to include it in this article but if I can make one suggestion, it would be to make sure that you keep each blog post on a single topic.
For instance, if you are writing an article about how to make money blogging, keep your article on the subject. Use those words in the title of your post. You can name the article something like “10 Best Ways To Make Money Blogging” instead of: “10 Best Ways To Make Money Online”.
The reason is to let the search engines like Google know what your article is about. There is a big difference between search terms “make money blogging” and “make money online”, although in principle they both mean similar things.
By having a specific title that correlates well with what your blog post is about, you are helping the search engines find your blog post and list it when people do searches related to the ways to make money blogging. Also make sure that the keyword phrase “make money blogging” and phrases related to this keyword phrase are peppered throughout the blog post. Just make sure not to overdo it. The dispersal of these key phrases must be natural for both readers and search engines.
If you are stuck on your topic related word and phrases, the best is to visit Google’s Keyword Planner and do a little search before you write an article. The search will provide you with many related terms to the topic of blog post. If you don’t know how to use the keyword planner read this post…
2. Join Facebook groups related to your topic
Another excellent way to get readers to your blog is to join Facebook groups that are built around similar subject as your blog. For instance if your blog is about blogging and Internet marketing, find Facebook groups on topics related to blogging and Internet marketing. Don’t join a group about weight loss. You want to interact with like minded people who share your specific interests and who would be interested in your blogging tips.
Usually before you join a Facebook group you need to ask permission of the administrator of the group to let you join. Click on the link “Join Group” (on the right hand side, lower corner of the timeline cover) and shortly you will get a permission to join. Don’t be impatient as the process of approval make take even a few days.
Make sure to read the rules of the group and 100% abide by these rules! Introduce yourself to the group and then start commenting right away. Make sure you comments on other people’s posts and offer suggestions, tell stories, etc. Unless it is a group that promotes blog sharing, don’t jump in with a link to your blog. Interact and get to know members in these groups well before you mention that you have a blog.
Once you do mention your blog, don’t oversell it. Mention it once in passing. You might say something like: “I really like your suggestions about how to make money online. I liked how you referred to blogging as one of the ways. In fact, I recently wrote an article about 10 ways to make money blogging.” Then you can give a link. Do that only once every 10 or 20 comments you make… don’t overdo it.
Let me repeat though, it is different when the group’s objective is to promote blogs and to share comments on blogs. If you find a group like that, you must read and comment on other people’s blogs, if you want them to visit and comment on your blog posts. It is a two way street, but a very worthwhile venue.
3. Participate in forums
I have previously mentioned that you can also attract people to your blog by participating in forums and having a link to your blog in your signature.
4. Blog hop
I also talked about blog hopping, in other words, finding people’s blogs online and commenting on their blog. When you’ll find blogs that have commentluv, like my blog has, you will be allowed to leave a link to one of you blog posts there (read more about commenting on commentluv blogs here…).
When commenting on blog articles, be a good online citizen. Leave good comments that show you are really in tune with the subject. If you will leave a crappy comment, you will be marked as a spammer by the blogger and your comment will be deleted. If on the other hand you’ll leave an interesting comment, other commenters may want to see the person behind the comment (you) and they will visit your blog.
5. Get subscribers to an email list
Another suggestion is to develop an email list. Ask people to join your list so you can let them know when you post a new article. You might even have something to give them if they join your list, but we’ll talk about freebies you can give later.
There are many different ways to get people to read your blog or, in other words to get traffic to your blog, besides the ones I mentioned. I personally like free traffic (who doesn’t) and to get the most traffic I took an excellent and an inexpensive ($7.95) course by a marketer who gets billions (not a spelling mistake) of legitimate visitors to his blog. What I learned was very helpful toward increasing readership of my blogs. You may want to have a look at it here…
In conclusion, if you have a blog, having no one come to read it, is devastating. When you have done a lot of work and spent a lot of time creating useful posts, not having people to read them, really hurts and discourages you. You have to do a little marketing of your blog to get people read your blog. The suggestions I gave you in this post are a starting point and should prove really helpful in getting people to come and visit your blog, read the posts and even interact with you by leaving comments.
One last thing, when you finally get people to read your blog, at the end of the article ask the visitors to leave a comment. Readers sometimes forget, but if you ask, they’ll generally will leave a comment. And so, if you did like this article, please leave your comment.