niche keywords

How To Find A Niche And Niche Keywords

When you decide to pursue niche blogging you will need to learn how to find a niche and how to find niche keywords. You must learn these techniques in order to make sure that the topic you choose for your blog is not a vast, impenetrable and competitive market but rather a narrower topic or a niche of the same market, easier to compete in.

When you will learn how to find niche keywords you will be able to asses if your topic is targetable and whether to beat the competition is achievable. In other words, you will find out if there is enough interest about your topic and if you could overcome the competition that stands between your blog and success.

As I mentioned in the niche blogging overview there are a few elements you will need to consider before you will throw yourself into blogging.

1. Topic Selection – Your topic should be one that you are passionate about or one that you are an expert in. The topic needs to be something you can write about for a long time without getting bored.

For continuity with the previous articles the topic here will be “weight loss”.

As you know weight loss is a huge but not very specific market. It would be unreasonable to start blogging about weight loss in general. Not only it is a huge market, it is so general that before you know it you could get lost in it and your blog would have no sense of direction. As well, the competition is so stiff that in order to succeed you would have to have a lot of people power and money to invest.

2. Keyword Research – The first step in narrowing the topic is to do keyword research to find a niche keyword that satisfies the criteria of lower competition and good amount of searches.

I always perform my keyword research in two steps. First I do a general search and select my keywords and then I dig deeper.

1. To begin with there is a wonderful free online keyword research tool that will help you start your search. It is called Google’s Keyword Planner  and when you click on the link you will find there detailed instructions on how to use it.

Image 1. Access Google Keyword Planner In Search Results

Google Adwords Keyword Planner

To sign up, follow this link to Google Adwords. Once you create your account the Adwords log in page will become available to you.

Image 2. Access Keyword Planner Search Dashboard


2. Once inside the research tool enter the word or a phrase of the broad market of your topic.  You will get up to 800 keyword or keyword phrase results. From those select the one that satisfies your criteria with respect to the competition and search volume.

3. For this example I selected “weight loss diets”. This keyword does not meet all the criteria but I am confident that I would be able to rank well if my supporting keywords I will choose for this example will be well chosen. If your primary niche keyword is not perfect you can still rank well and even outrank your competition but it will take a bit longer.

Image 3. Keyword Planner Research Results Example

keyword planner research

The keyword research of weight loss diets has given me 800 results. I downloaded the selected results to my computer.

I further selected those to analyze further with another keyword tool.

3. Deeper Keyword Analysis – Unfortunately to dig deeper for your niche keywords you need to resort to paid keyword research tools. Since I have been online I tried and used several different keyword tools. Some worked well but overtime changes have taken place and I do not use them anymore. The one I use now is an inexpensive tool called Stealth Keyword Competition Analyzer (SKCA). I have to confess that I could not imagine not having this tool as I use it for all my keyword research including the one I need when I write an article. Note: This tool is no longer available to purchase at this moment. I am trying to see if the developer would make it available again.

SKCA keyword research tool

Stealth Keyword Competition Analyzer (SKCA)

Stealth Keyword Competition Analyzer (SKCA) uses 12 different elements to analyze the keywords. At the end it sorts them and labels them as Amazing, Great, Good, Bad and Terrible. The red ellipses mark “Real Competition” (number of websites Google find most relevant for keywords) on the left. On the right the ellipse indicates “Keyword Rating” where the rating is displayed. There you can see Amazing, Great and Good. The other are not visible on the image.

If you compare the keyword research from the Google tool with SKCA tool you can see that even some of the high competition keywords found with Google tool were rated as amazing, great or good. From those you can select keywords for your blog. I also look at the “Real Competition” in SKCA. I am confident to select anything that has less than 500 competing pages. Once you complete the analysis of your niche keywords you can choose some of the keywords to design the structure for your niche blog.

In this example I chose “weight loss diets” as my niche. I further explored this niche keyword phrase using both the free and paid method and selected another 4 – 5 keyword phrases, based on the SKCA research to structure a blog around them.

In conclusion, in this article you have learned how to find a niche and the niche keywords you will need to structure your niche blog. The next step is to set up your blog and define its structure for best possible results online.

In view of the fact that SKCA is not available at this time, you may only rely on the Keyword Planner results. They will not be be perfect but they will be sufficient for your keyword research and will help you find niche keywords for your blog.

If you have found the article helpful, please give it thumbs up and please leave a comment. Also if you have another keyword tool you would like to suggest make sure to suggest it in the comments below.


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8 Responses to How To Find A Niche And Niche Keywords

  1. Dita Irvine July 7, 2013 at 5:34 pm #

    Hi Robdog,

    You are right, Google is going to shut down the keyword tool as it is now but you still will be able to get into it through adwords. That is my understanding. What it means is that you have to sign up for adwrods account. But I don’t believe you will have to have any campaigns going. I am already using it through adwords.

    Take care,

    Dita Irvine recently posted…Exciting Conclusion Of Challenge To Make Money BloggingMy Profile

  2. Susan Campbell March 5, 2013 at 10:40 am #

    Hi Ditta,

    Awesome blog! I totally agree that choosing your niche early and having clear niche keywords is essential. Back when I got started online, I totally swept this step under the rug and it delayed my success until I really took the time to work the process.

    • Dita March 5, 2013 at 3:07 pm #

      Hi Susan,

      Thank you. I have seen your site and if you are referring to any changes there you have done an amazing job. Congrats.



  3. Barry Overstreet February 26, 2013 at 5:36 pm #

    Hi Dita,

    Excellent post here. Keyword research is such an important piece of the puzzle.

    I mostly use the Google Keyword Tool, but it’s interesting that you’ve found some “conflicts” with SKCA.

    I’m definitely going to have to check that out because it sounds very easy to use and it’s offered at a pretty good price.

    Thanks for sharing, Dita! This was a very informative post.


    • Dita February 28, 2013 at 6:30 pm #

      Hi Barry,

      Interesting how you thought of it. It is not “conflicts” I see but rather a further refinement of my search. Google provides us with the overall picture and because the picture is not that detailed if one digs further one will find the little gem. SKCA offers other parameters than Google to look at. I look at the Real Competition which represents the real number of pages published on the topic. If the number is not overly high I go for it.

      Thanks for stopping by.

      Dita recently posted…Blog Dashboard Settings In WordPressMy Profile

  4. Sandy Halliday February 25, 2013 at 4:40 pm #

    Hi Dita,

    I use the Google adwords Keyword tool all the time too but I also like to use other tools. The SEO Book site has other free tools as well as the keyword research. The results are powered by Wordtraker but you don’t have to sign up to Wordtracker itself.

    Take a look and see what you think.

    Sandy Halliday recently posted…Discover Pinterest Tips With Pinterest VideosMy Profile

  5. Sandy Halliday February 25, 2013 at 1:36 pm #

    Good advice Dita. It pays to be passionate about your subject or you will not be able to write engaging content unless you outsource to someone who has good knowledge about the subject.

    I know of several internet marketers who do that and they have done well with their blogs. The money they make from the blogs goes towards paying the outsourcer.

    Another free keyword research tool that I use quite a lot is SEO Book. Their keyword search powered by Wordtracker. You have to register for an account but it is free.

    Sandy Halliday recently posted…How To Make Money By SharingMy Profile

    • Dita February 25, 2013 at 3:47 pm #

      Hi Sandy,

      Thanks for the tip. I’ve used Wordtracker before. I’ll have another look at it. Things might have changed but if I remember correctly the tool is free but quite limited if you do not have the paid option.

      Google Keyword tool is completely free, no catch that is why I like to use it for all my niche keyword research.