In one of my last posts I showed you how to set up an autoresponder. In this post I am going to show you how to create a newsletter with an autoresponder. This email newsletter will help you build a list of subscribers.
Before I’ll jump into illustrating the process for you, let me summarize what will be covered:
- What is an email newsletter
- Why do you need to create a newsletter
- Why is a newsletter option on your blog important
What Is A Newsletter
The general definition of a newsletter is that it is a regularly distributed publication, generally about one main topic of interest to its subscribers. In online marketing the newsletters are distributed via email. For your blog’s subscribers a newsletter may mean updates from your blog or a general discussion about topics related to your blog.
Why Do You Need To Create A Newsletter
Primarily, an email newsletter is a means for your visitors to subscribe to your blog. In exchange for a newsletter the subscribers will give you their name and their email address.
Typically, in addition to the newsletter most marketers offer the potential subscriber a value report, ebook or another gift that holds value for them. This exchange benefits both parties. The subscriber will receive a gift and information on regular basis. You will gain a subscriber to your list.
Every subscriber you have on your list is a potential customer. In addition to sending out the newsletter, you have the option to market products and services to your list and make money.
The email newsletter is used not only to provide value information, but it is also used to build relationship, trust, loyalty and brand awareness. If ethically conducted, one can make a lot of money through the list of subscribers. Many ethical marketers make very good income even with a small list. On the other hand, many unethical marketers with large lists make hardly any money of their list of subscribers.
If you will frequently bombard your hard earned subscriber list with sale offers, they will soon see you as needy and greedy marketer and will unsubscribe from your list in a hurry.
How To Create A Newsletter Series In An Autoresponder
Please note that in these examples I am using Aweber autoresponder. Most other autoresponders offer similar options.
1. Select the list which will correspond to your newsletter. (To see how to create a list please the the post on how to create a list in an autoresponder).
2. On the tabs click on Messages and in the drop down menu click on Follow Up.
Image 1. Setting Up An Email Newsletter
3. Click on the green New HTML Message button
Image 2. Opt Into The Editor
4. Select a template for your email message. On this page you will find a large array of colorful templates. I always select the plain one as I don’t want any distractions when sending my messages. Use your imagination. Once you select your template, click Apply and you can start writing your message.
Image 3. Select An Email Newsletter Template
5. After you click the Apply button you will see the template with some writing in it. Replace the writing with your own message. You will be able to modify the message as in a regular editor. In other words you will be able to bold the text, link the text, make it different color and so on.
6. Make sure to input a subject line.
7. Personalize the message, meaning that you can have a name added automatically to the message.You would do that if you collected a name from a subscriber besides the email address.
To personalize a message, click on the Personalize blue button in the top right hand corner.
8. Preview the message. On the page you will have an opportunity to preview the message by clicking on the Test tab (not seen here, but you will find it to the right of the message in the top right side). Once you are happy with your message click save (bottom of the page).
Image 4. Preview Your Email Newsletter Message
9a. After you save the very first message you do not have to do anything anymore. This message is by default assigned day “0” spot and it will be automatically sent to the subscribers after they confirm their subscription. This message should be designed as a “Welcome Message”.
9b. After the Welcome Message the rest of the message will fall into a sequence. Click on Settings on top of your Template page. There you’ll have to determine when the message should be sent. I’ll give you a more detailed description under the image below.
Image 5. Select The Sequence Of A Message
Under “Interval” you will have several options. On the left hand side you are told which message it is. In this case it is #2. Set the interval in the window. Initially, you may want to send a sequence of messages every other day, in order for your subscribers to remember that they subscribed to your list. Gradually slow the interval frequency down (you can always send separate broadcast messages during the interval).
Eventually you will want your newsletter to be delivered periodically, once per week or bi-weekly or monthly. You can also choose the day you want those messages to arrive, see the black bar (Image 5.)
Many marketers create a long evergreen sequence of messages that will be suitable for a number of years (of course, you should edit them if practices in your field / niche will change). Then periodically send broadcast messages when you want to share current information, such as your blog post, product and so on. You will just have to experiment a little and do whatever makes you feel comfortable.
When you create a newsletter and send broadcast messages, always remember that your list of subscribers consists of people who joined your list because they want to learn from you. Make sure you treat them exactly as you would like to be treated.
- Build a relationship with your subscribers.
- Be honest with your subscribers
- Be consistent
- Above all do not abuse your subscribers and bombard them with every offer under the sun.
If you follow this advice your list will thrive and your subscribers will be very responsive to your suggestions, even product sales.
In summary, you have learned what is a newsletter, why you want to have a newsletter opt-in on your blog, and you also learned how to create a newsletter using an autoresponder. All you have to do now, is to come up with an email newsletter sequence of articles appropriate for the readers of your blog.
I hope you enjoyed this post. Perhaps you would like to add some of your thoughts on the subject. Please leave a comment. Watch out for my posts on creating responsive emails (or emails that open).