The long awaited Goggle update has finally arrived. On Friday Google confirmed that they released Penguin 3 update. It is not as brutal as some of the previous updates. Once again this update targets sites that are deemed spammy, particularly the sites that still violate Google’s guidelines about linking.
Just to refresh your memory, Penguin is an algorithm that was designed to penalize sites that were spamming and unethically manipulating search engines, through dubious linking practices.
Penguin 3 update was one the most anticipated algorithm updates in Google’s history. The bloggers who have been affected by the last update (about a year ago) had to wait until the new release to see if the adjustments they made to their blogs made a difference.
You see, when a major Google update hits and your blog falls and loses traffic as a result of it, any changes you make to comply with the Google new rules will not take effect until the next Penguin release. This is the way Google means to tell you that they mean business and that they will be merciless if you do not comply with their rules.
If you have followed Google’s previous rules related to backlinking and links within your blog, then your blog should not be affected by this update.
If you are not sure whether your inbound or outbound links comply with the Google’s rules, the following excerpt from their Webmaster Tools may be of help:
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
The following are examples of link schemes which can negatively impact a site’s ranking in search results:
Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
Using automated programs or services to create links to your site
Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.
Source: Webmaster Tools
Continue writing excellent content for your readers. If your readers will love your content you will be rewarded by acquiring natural links as they share your content online. Follow the recommended on page and off page linking practices and you will be rewarded. The linking tricks are not worth pursuing.
Please share your opinion in the comments below. I’d love to hear how you manage your links.