Contrary to what some “gurus” may lead you to believe, blogging is not dead. Quite the opposite is taking place. Blogging is still spreading like a wildfire. New blogging venues have sprouted and businesses are jumping on the blogging bandwagon in a big way as they are realizing that blogging is the best marketing tool they can have.
►Small businesses that blog get 55% more website visitors, 102% more Twitter followers, and 126% higher lead growth than non-blogging businesses.
►Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those who blogged less than 4 times per month
►Those who blogged at least 20 times or more per month had 5 times more traffic than those who blogged less than 4 times per month
►Businesses with over 200 total blog articles got 4.6 times more traffic than those with under 20 blog posts.
►Customers’ appreciation of the companies that shared a blog increased by 60%.
In addition, according to Technorati Media, 86% of influencers blog and and 64% of them make money blogging.
As well, and contrary to popular belief, Google loves blogs, especially the ones that provide fresh and unique content consistently. They reward these blogs by feeding them with a lot of organic traffic. This goes hand in hand with the findings that a third of today’s marketers consider blogs to be the most valuable content for their businesses.
Recently, I came across an infographic that really blew my mind. It was developed by Ignite Spot (see source below). The blogging statistics are amazing in every sense including use, popularity and the earning potential. With respect to making money blogging, blogs when developed the right way, can turn into regular money printing machines.
Blogging Is Not Dead – Check Out The Amazing Statistics
For some strange reason, the infographic, refuses to show on my blog. To see it please visit Ignite.
So based on all the stats that are coming out, blogging is not dead, it is here to stay. Obviously, if you are reading this blog post you are a blogger (and if you are reading it on Facebook, chances are that you “blog”, or regularly post on FB which these days is somewhat similar to conventional blogging, providing you publish unique and fresh content).
If your blogging is not going anywhere, make sure to digest the inpfographic, visit some of the top sites listed there, see what they are doing right and perhaps even copy their style of blogging. But whatever you do keep blogging regularly and frequently. If you’ll do that, Google love will spread to you as well. As always, love to hear from you, please leave a comment.