blogging statistics

Blogging Is Not Dead – It Is Still Spreading Like Wildfire – Amazing Blogging Statistics

Contrary to what some “gurus” may lead you to believe, blogging is not dead. Quite the opposite is taking place. Blogging is still spreading like a wildfire. New blogging venues have sprouted and businesses are jumping on the blogging bandwagon in a big way as they are realizing that blogging is the best marketing tool they can have.

For businesses which embraced blogging, the statistics are quite surprising. According to data analysis by HubSpot:

Small businesses that blog get 55% more website visitors, 102% more Twitter followers, and 126% higher lead growth than non-blogging businesses.

Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those who blogged less than 4 times per month

Those who blogged at least 20 times or more per month had 5 times more traffic than those who blogged less than 4 times per month

Businesses with over 200 total blog articles got 4.6 times more traffic than those with under 20 blog posts.

Customers’ appreciation of the companies that shared a blog increased by 60%.

In addition, according to Technorati Media, 86% of influencers blog and and 64% of them make money blogging.

As well, and contrary to popular belief, Google loves blogs, especially the ones that provide fresh and unique content consistently. They reward these blogs by feeding them with a lot of organic traffic. This goes hand in hand with the findings that a third of today’s marketers consider blogs to be the most valuable content for their businesses.

Recently, I came across an infographic that really blew my mind. It was developed by Ignite Spot (see source below). The blogging statistics are amazing in every sense including use, popularity and the earning potential. With respect to making money blogging, blogs when developed the right way, can turn into regular money printing machines.

 Blogging Is Not Dead – Check Out The Amazing Statistics

For some strange reason, the infographic, refuses to show on my blog. To see it please visit Ignite.

So based on all the stats that are coming out, blogging is not dead, it is here to stay. Obviously, if you are reading this blog post you are a blogger (and if you are reading it on Facebook, chances are that you “blog”, or regularly post on FB which these days is somewhat similar to conventional blogging, providing you publish unique and fresh content).

If your blogging is not going anywhere, make sure to digest the inpfographic, visit some of the top sites listed there, see what they are doing right and perhaps even copy their style of blogging. But whatever you do keep blogging regularly and frequently. If you’ll do that, Google love will spread to you as well. As always, love to hear from you, please leave a comment.


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16 Responses to Blogging Is Not Dead – It Is Still Spreading Like Wildfire – Amazing Blogging Statistics

  1. Rafiul Islam January 8, 2014 at 10:36 am #

    Hello there. Um new here and reading your second article. You write an excellent informative article. Um also agree with you here. I’m a part time blogger and blogging gives me pleasure.
    Rafiul Islam recently posted…Tips for Driving Targeted Traffic to Your BlogMy Profile

  2. Hammad December 30, 2013 at 12:41 pm #

    Very well explained post who said blogging is dead what an infographic very easy to understand each and every point.
    Hammad recently posted…Too Many Backlinks But No Readers On WebsiteMy Profile

  3. Dinesh Ramakrishnan December 29, 2013 at 5:33 am #

    Wow, it’s a fantastic infographic which shows the past and present situations of bloggers, their types and so on. I’m running my blog to give quality contents so that I can earn some money. But my first preference is to provide useful contents for every visitors to my blog.

  4. William November 7, 2013 at 3:02 pm #

    Blogging is certainly not dead but I feel it is getting harder. In order to compete with all of the blogs out there you really have to be unique and insightful. A lot of people have jumped on the blogging bandwagon and a lot of people are doing it well. You really have to produce high quality content on a regular basis and present it in a unique way to make a splash. Thanks for posting!
    William recently posted…The Formula To The Perfect Blog PostMy Profile

    • Dita Irvine November 8, 2013 at 5:15 pm #

      Hi William,

      It is not harder it just has to be “smarter”. There are gazillion of blogs and so much of it is just the same old stuff and a lot of automated content. So what is going to happen is that all that crap is going to be weeded out and the bloggers who take blogging seriously will be the ones that will survive and do well.

      Keep checking my blog I have series of posts going not on how to create good and fresh content.
      Dita Irvine recently posted…An Excellent Source Of Ideas For Blog Content My Profile

  5. Michael Monturo October 26, 2013 at 12:02 am #

    That info graphic definitely explains right there that blogging is not dead. It’s very much still alive and thriving.

    I think it’s easier now than ever to make a blog and sustain it.
    Michael Monturo recently posted…Critical Steps to Successful Blogging (Free Download)My Profile

  6. Lisa October 14, 2013 at 2:26 pm #

    Amazing info graphic! No blogging is not dead, it is very much alive but still finding its way and value in terms of corporations understanding how engaging with a potential customer has more value than the same old print ad.
    Lisa recently posted…Writing A Design Blog Is Not ProstitutionMy Profile

  7. Ricky September 4, 2013 at 11:13 am #

    Great infographics and statics. It will help people to understand that despite of people claiming that SEO and blogging is dead, it is one of the most lucrative field in the world. Blogging and SEO fields are changing. Of course, it is difficult to get into this field but it is not impossible.
    Ricky recently posted…GATE 2014 Application Form: Learn More about GATE 2014My Profile

    • Dita Irvine September 7, 2013 at 11:33 am #

      Couldn’t agree more, Ricky

  8. Emmanuel September 3, 2013 at 12:02 pm #

    Hi Dita,
    I really enjoyed those statistics before the infographics a lot, The infographic as well was right on point with some mind blowing facts!
    Emmanuel recently posted…Why do we have People as Bloggers?My Profile

  9. Michel Snook September 1, 2013 at 11:35 pm #

    Hello Dita,

    Amazing statistics which is also inspirational for those of us who blog.

    Also thank you for sharing those statistics that show more active blogs generate a much higher level of traffic than occasional blog postings do. I was under the impression by “experts” that all you need to do is post weekly (around 4 per month). And to some, that’s ambitious.

    However, the statistics show differently. To be effective, you would just about have to publish a post every other day. That is a far cry from one per week! Now I see that I need to get busy with my blog to become more effective. Thank you for sharing!
    Michel Snook recently posted…What’s Next on the platter – Solo AdsMy Profile

    • Dita Irvine September 2, 2013 at 8:10 pm #

      Hi Michel,

      The statistics also surprised me. I thought publishing daily is an overkill but as the stats clearly show, ideally we should publish more than 20 posts monthly if we really want to succeed.

      For many people, especially the ones that are working offline full time publishing a blog post nearly every day is a pretty difficult task. It can be done, however, but one needs to be very focused and disciplined.

      When you’ll find that you are experiencing a “flow”, the best is to write continuously and if you write more than one article in a day, schedule them for the days when you are not able to write. That is what John Chow is doing and as you know he is highly successful. He talks about it all in his course


  10. Sandy Halliday September 1, 2013 at 3:00 pm #

    What an amazing infographic Dita with some amazing statistics. I just heard some of those figures quoted on a webinar I was on about blogging.

    Apart from the reasons that Glenn give I think people say it’s dead when they are unsuccessful with a blog. They are usually the ones that don’t blog regularly, don’t write great content and don’t work at promting their posts.

    They think that all they have to do it put up a blog add some content and Google will find it. But, with so many blogs online now that clearly does not happen.

    You have to have a good system and a good plan to be successful at blogging. There are a lot of good blogging courses around.

    Sandy Halliday recently posted…WordPress Slug | A Nifty Way For Boosting SEO Rankings For Your BlogMy Profile

    • Dita Irvine September 2, 2013 at 8:13 pm #

      Hi Sandy,

      Thanks for stopping by. I was glad to come across this infographic. As I mentioned in my reply to Michel’s comment, I was also surprised by these results. It appears that posting between 4 to 5 times per week is necessary in order to make some inroads.

      Take care

  11. Glenn Shepherd August 30, 2013 at 12:50 pm #

    Hi Dita,

    Thanks for sharing this infographic, those are some really interesting stats. I’ve never thought blogging is dead. It’s just one of the many claims that some people make to get attention, be controversial, be alarmist or generate discussion – much like claims of SEO is dead, e-mail marketing is dead, the make money online niche is dead, etc, etc, etc.

    I believe that a blog is actually one of the most useful tools that any business can have. I’ve noticed more and more big brands getting on board with blogging in recent times so it’s clearly something that they have seen is useful and worth their while.

    If anything, with the popularity of the social element online, I think that it’s safe to say that blogs in some form or another are probably more popular than ever, especially when you consider just how many people use things such as Twitter, Tumblr, YouTube (okay, vlogs in this instance, but the principle’s the same), etc on a daily basis.

    Blogging has certainly changed over the years and is constantly evolving, but dead? Absolutely not!

    Glenn Shepherd recently posted…Are You Sending Your Visitors Away?My Profile

    • Dita Irvine August 30, 2013 at 1:33 pm #

      Hi Glen,

      Yes, the ones that are claiming this or that is dead (as far as IM is concerned) are nothing but marketers who want to profit from fears and insecurities of others.

      Given that a definition of a blog is “an online journal or a diary”, it does not have to be restricted to the conventional WP or related blog as we commonly know it. As you mentioned, some people “blog” on FB, G+, Twitter, youtube and so on and there is a real proliferation of such “blogs”.

      It is safe to say that blogging, in some form or other, is here to stay.