realtionship with blog readers

2 Simple Steps To Improve Relationship With Your Blog Readers

How many times have you come across a blog where for the life of you, you were not able find anything personal about the blog owner. How did that make you feel? I bet you felt disappointed and your trust for the blog plummeted. Likely, you had no inclination to return. In this post I’ll describe 2 simple steps you need to take that will significantly improve relationship with your blog readers.

The blog inclusions I am about to suggest take very little time to implement. But you need to have them on your blog in order to develop a “personal” and “trustworthy” relationship with your visitors.

I am talking about 2 pages that you need to create when you set up your blog:

  1. About Page
  2. Contact Page

I often feel that when the About page and the Contact pages is missing, the owner of the site tries to hide something and is not trustworthy.

1. About Page

Your About page let’s your reader learn a little about you and “connect” with you. It shows them that there is a real person behind the blog who is trying to connect with his/her readers.

The about pages vary from blog to blog. Some are very long and complex, almost like a curriculum vitae. Such About pages may be a little intimidating and even discouraging for the readers. Without mentioning any names, I recently came across such a page. It’s true that I was quite impressed with some of the information, but I did not feel warm and cozy about it. One of the page’s reader left the following comment that likely resonated with other readers too.

……I really enjoyed reading your story
but feel like I’m dancing in the shadows.

So take care, as too much information about your grand accomplishment may just overwhelm and even intimidate your readers. If you want to provide your readers with descriptions of all your entrepreneurial accomplishments, create a new page of your accomplishments and link your About page to it. Those that will want to find out more about you will click on the link and the “About Page” will be less intimidating.

By the way, Google really likes to see an About page on your blog. They also want to make sure that you are human before they offer your site to their searcher. (Something to think about, right?)

Here are a few suggestions for content of your about page:

  • Tell your story – here, depending on the type of site, you may want to share personal details of your life to give your readers a sense of who you are .
  • Be honest – in other words include both, the low and the high points of your journey. For example, if you are doing very well financially online, there might have been times when the outlook was not so rosy. Share this with your reader. Many will relate and will tend to look to you for advice and guidance
  • Include a picture of yourself – people really relate to pictures. Seeing you “face to face” gives them a sense of knowing you more and the relationship between them and you will seem more personal
  • Tell them about the mission of your blog/business – let them know why you are blogging and what the aim of your blog is. This helps to build loyal followers because they know what to expect from you.

2. Contact Page

As far as I am concerned, anyone that does not have a Contact page should not be trusted. I know it is such a strong statement, but why is he hiding? Why wouldn’t he want to be contacted? Because he does not care about the readers? Is the purpose of the blog just to amass money (adsense blogs are notorious for this)? Whatever the reason is, if there is no contact, there is something strange about the blog.

Now, some people like to be contacted via messages on Facebook only. That is OK. Still, though create a Contact page and let your readers see the options for contacting you.

By having a Contact page you are letting your visitors know that you are willing to help them (and hopefully that is the purpose of your blogging).

To create a Contact page is very simple. Most themes already have a Contact page included in their template options. If they don’t, you can use any of the Contact page WordPress plugins. Check some of the best ones here…


Having an About page and a Contact page will allow you to nurture your relationship with you blog readers. Some of the people who have contacted me actually became my friends. And that is what you want when you are blogging… loyal followers.

So do you have these pages implemented on your blog?

By the way, how is the traffic to your blog? Do you have enough readers to form relationships with? If your traffic is lagging, the inexpensive Simple Traffic Solutions course helped me immensely. It will definitely help you build readership too.


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6 Responses to 2 Simple Steps To Improve Relationship With Your Blog Readers

  1. Glenn Shepherd October 30, 2014 at 8:48 pm #

    Hi Dita,

    A fantastic, informative and useful post as always!

    I think that a page that contains an “About Me/Us” and a Contact page has an important psychological effect for all the reasons you mentioned. The visitor may not even have the inclination or the need to visit those pages, yet I think that they will, on a subconscious or even on a conscious level, feel more trust and confidence towards the page with the simple knowledge that they’re there.

    Another important thing to keep in mind is that our “About Me” and contact pages actually work! I think that, in some ways, to have a link that goes to a 404 or to have the button but no hyperlink at all can be worse! Not only can it raise trust issues as you mentioned, but to have dead/no links smacks of “I can’t really be bothered”, whether rightly or wrongly so.

    It’s all about impressions and we certainly don’t want to give people the wrong impression before they’ve even got a chance to get to know us!

    Thanks for putting this important point out there, Dita. I hope you’re keeping well and that you have a great weekend ahead, 🙂

    Glenn Shepherd recently posted…How Can I Keep Going?My Profile

  2. Michel Snook October 30, 2014 at 12:41 pm #

    Hello Dita!

    I agree that having both pages is essential for putting a face to a place (site). Most people want to know if things don’t measure up or go wrong, they have recourse. Plus it is offers you the opportunity to learn more about your visitors and customers when you lend yourself to them. 🙂
    Michel Snook recently posted…Traffic Exchanges – Why You Should Avoid ThemMy Profile

  3. Sandy October 30, 2014 at 2:36 am #

    Interestingly, as I was reading your list, i was doing my mental ‘Check’! LOL Thanks for this piece. It is indeed the first thing to establish trust and hopefully, a ‘I know you better already’ after reading the ABOUT page. And hence, possibly good relationship begins from there 🙂
    Sandy recently posted…7 Practical Lessons I Learnt while Playing with ShoesMy Profile

    • Dita Irvine October 31, 2014 at 5:04 pm #

      Hey Sandy,

      nice to see you here. I am glad the post helped you with your checklist. It always makes me feel so good when I hear that someone actually benefited from the posts I write. And you are right. Blogging is all about relationships and letting people know that a real person who cares is behind all the posts.
      Dita Irvine recently posted…Most Shared Blog Content: Average Shares By Content TypeMy Profile