How many times have you come across a blog where for the life of you, you were not able find anything personal about the blog owner. How did that make you feel? I bet you felt disappointed and your trust for the blog plummeted. Likely, you had no inclination to return. In this post I’ll describe 2 simple steps you need to take that will significantly improve relationship with your blog readers.
The blog inclusions I am about to suggest take very little time to implement. But you need to have them on your blog in order to develop a “personal” and “trustworthy” relationship with your visitors.
I am talking about 2 pages that you need to create when you set up your blog:
- About Page
- Contact Page
I often feel that when the About page and the Contact pages is missing, the owner of the site tries to hide something and is not trustworthy.
1. About Page
Your About page let’s your reader learn a little about you and “connect” with you. It shows them that there is a real person behind the blog who is trying to connect with his/her readers.
The about pages vary from blog to blog. Some are very long and complex, almost like a curriculum vitae. Such About pages may be a little intimidating and even discouraging for the readers. Without mentioning any names, I recently came across such a page. It’s true that I was quite impressed with some of the information, but I did not feel warm and cozy about it. One of the page’s reader left the following comment that likely resonated with other readers too.
……I really enjoyed reading your story
but feel like I’m dancing in the shadows.
So take care, as too much information about your grand accomplishment may just overwhelm and even intimidate your readers. If you want to provide your readers with descriptions of all your entrepreneurial accomplishments, create a new page of your accomplishments and link your About page to it. Those that will want to find out more about you will click on the link and the “About Page” will be less intimidating.
By the way, Google really likes to see an About page on your blog. They also want to make sure that you are human before they offer your site to their searcher. (Something to think about, right?)
Here are a few suggestions for content of your about page:
- Tell your story – here, depending on the type of site, you may want to share personal details of your life to give your readers a sense of who you are .
- Be honest – in other words include both, the low and the high points of your journey. For example, if you are doing very well financially online, there might have been times when the outlook was not so rosy. Share this with your reader. Many will relate and will tend to look to you for advice and guidance
- Include a picture of yourself – people really relate to pictures. Seeing you “face to face” gives them a sense of knowing you more and the relationship between them and you will seem more personal
- Tell them about the mission of your blog/business – let them know why you are blogging and what the aim of your blog is. This helps to build loyal followers because they know what to expect from you.
2. Contact Page
As far as I am concerned, anyone that does not have a Contact page should not be trusted. I know it is such a strong statement, but why is he hiding? Why wouldn’t he want to be contacted? Because he does not care about the readers? Is the purpose of the blog just to amass money (adsense blogs are notorious for this)? Whatever the reason is, if there is no contact, there is something strange about the blog.
Now, some people like to be contacted via messages on Facebook only. That is OK. Still, though create a Contact page and let your readers see the options for contacting you.
By having a Contact page you are letting your visitors know that you are willing to help them (and hopefully that is the purpose of your blogging).
To create a Contact page is very simple. Most themes already have a Contact page included in their template options. If they don’t, you can use any of the Contact page WordPress plugins. Check some of the best ones here…
Having an About page and a Contact page will allow you to nurture your relationship with you blog readers. Some of the people who have contacted me actually became my friends. And that is what you want when you are blogging… loyal followers.
So do you have these pages implemented on your blog?
By the way, how is the traffic to your blog? Do you have enough readers to form relationships with? If your traffic is lagging, the inexpensive Simple Traffic Solutions course helped me immensely. It will definitely help you build readership too.