Nofollow tag and “rel nofollow” are two mysteries for bloggers. Today I’ll explain what is nofollow tag, how to add “rel nofollow” to a link and which links should have this tag added to them. Please read this article, because it is very important that you should start implementing this strategy on your blog or a website.
What Is Nofollow Tag
Very simply, nofollow tag is a way to let the search engines know not to follow a link. In a more complex way, it is an HTML tag that is added inside your link to tell search engines that the link is not important and that it should not be followed by the bots. It tells the search bots to drop the link and not to give it any linking credit or link juice from the page where the link appears.
You will also come across the term rel nofollow or rel=”nofollow”. The “rel” stands for an attribute that specifies a relationship between the current document (your page or post) and the linked document (for example, a website where your link redirects the readers) (Source).
Google endorses nofollow. In the video below Matt Cutts answers two questions about nofollow links. This video is quite old but the content of this video is just as relevant today as it was then.
Which Links Should Have A Nofollow Tag
- Promotional links. These are the links that lead to an advertising page. You certainly don’t want to transfer any link juice from your page to an advertising page. As well, Google frowns on dofollow promotional links and they consider them a spam. Your site may be demoted and even removed from Google database if you continue to do it.
- When you don’t want to give credit to an external link. There are certain situations where you want to mention a site and you want to link to the site if you are using it as a bad example. You certainly do not want to give that website any link credit. In this instance you will add the rel-nofollow to the link and the search bots will overlook it.
- Use it whenever you do not want to endorse a site, bad or good. This scenario is suitable for sites that you want to reference, but they are not sites that are specifically contributing to the content of your article.
How To Add Rel Nofollow To a Link
There are couple of ways to add this tag to your hyperlink.
- Use a plugin. There is a plugin called Rel Nofollow Checkbox. It adds a prompt in your WordPress editor’s hyperlink window to add this tag to your link . By simply ticking off the checkbox, the plugin adds the rel=”nofollow” to a link. This is the simplest way to do it, however, it means that you have to add another plugin to your WordPress blog for something that could easily be added manually.
- Manual insertion. To manually add this tag to a link is very simple.
- First, create a regular hyperlink, as you would normally do. I will use “Blogging Spree” as my anchor text, and I will link it to the home page. As well I’ll make sure to add the “open in new window” option
- Regular link: <a href=”http://bloggingspree.com” target=”_blank”>Blogging Spree</a>
- Access Text editor
- Add rel=”nofollow”
- Link with rel=”nofollow”: <a href=”http://bloggingspree.com” target=”_blank” rel=”nofollow”>Blogging Spree</a>
<a href=”http://bloggingspree.com“rel=”nofollow”>Blogging Spree</a>
Now the search engines will not follow the link. This attribute is not visible on the page. To the viewer modified links appear exactly the same as the regular links.
Now that you know what is nofollow tag and how to add rel nofollow to a link, take time to go over your blog, particularly the posts where have advertised links and widgets where you show advertisements, and add this attribute to them.