For many new bloggers the terms niche, niche selection and niche blogging are pretty confusing. Most newbies don’t even know what is a niche and how does it relate to blogging. Trying to find the answer online leaves one even more confused as the views vary from marketer to marketer.
In a past article on niche blogging I defined niche simply as a focused, targetable part of a market. As an example I used weight loss as a wide market and defined “natural weight loss diets” as a niche (or niche market).
Recently I came across Eric Pangburn’s post (a guest blogger for Blogging Spree) where he looks at 25 expert opinions on the topic of what is a niche”. I found the post quite amusing as the opinions and/or the definitions of a niche are as interesting (or not) as the bloggers/marketers are themselves. For example:
Seth Godin explains a niche as “if it’s not mass, if it’s just for some, not all, it’s a niche.”
If you know Seth, you must agree that this confusing explanation of what a niche is, is as quirky as Seth Godin is himself.
Jim Cockrum defined a niche as: From an online marketers perspective (my perspective specifically) a”niche” is a topic, item or concept that has the potential to be an online rallying point for those with similar interests and needs related to the given topic, item or concept…
Hmmm…I am not sure I get the point and I have been blogging for a while…
Shawn Collins from AffiliateSummit.com says that niche is simply synonymous with a vertical or topic.
That is another “Hmmm” definition…
According to Andy Beal: A niche is an area of expertise where you focus your learning, your practicing, and your branding…
Andy Beal gets a bit warmer by mentioning the focus, but he is still not quite clear on what is a niche.
Imagine if a blogging newbie came across these definitions. She’d throw in the towel…
Fortunately, some experts provide very good explanations of the term niche as it relates to blogging and internet marketing. Take for example:
Jayson DeMers from AudienceBloom.com says: I like to think of a niche as a subsegment within an industry; a specific focus within a larger field. For example, SEO is a niche within the broader category of internet marketing…
My favorite explanations of what is a niche, were by Chris Brown, Founder of Resources-Results.com and by Corbet Barr, the Founder of ThinkTraffic.
Corbet Barr defines niche as a sub-section of an overall topic or market. For example, if “fitness” is the overall market, “fitness for new moms” would be a niche.
According to Chris Brown a niche is defined as a narrow target market. I think the word niche means small and focused. A niche can be described by a variety of demographic, psychographic and geographic qualifiers. While some people might define your niche by the products or services you are selling, to me It is more about who you are selling to rather than what you are selling. A very broad niche might include a whole industry: Computer users. Automobile drivers. Architects. A more narrow niche might be: First time mothers of twins with a household income of over $70K.
After reading Eric’s post, I placed myself in the shoes of a newbie. As a blogging newbie, most of the explanation would leave me totally confused. What a shame as some of the quotes on Eric’s post come from well known marketers and experts that many blogging newbies would hear about and subsequently seek for their expertise.
There is nothing complicated about a niche definition. Niche is a narrowly focused segment of a wide market. Ideally, if the marketer wants to make money blogging, a niche would comprises of a large enough population that is interested in the topic and is willing to spend money on products related to this segment of a wider market.
I’d love to hear your thoughts on what is a niche and if you also find some weird quotes on the subject please share them.