Posterous Blogging platform has announced that it will be shutting its doors forever on April 30th, 2013. It has been acquired by Twitter in March 2012 and to a number of marketers this move was not surprising. Many have been anticipating the demise of this platform ever since the takeover and even suggested that Posterous was purchased not for its platform but for the engineering brains behind it.
Posterous blogging platform has created quite a buzz in the blogosphere back in 2008 when the platform sprung to life. At that time, when hosted and even non-hosted blog platforms were not as simple to use as today, Posterous was hailed as the next best thing due to its simplicity and ease if use.
Although its features did not share the sophistication of WordPress or some other blogging platforms, the nice feature was that it allowed one to post things online on the fly, via email and offered autopost feature as well. Some bloggers were so enamored with it that they abandoned their blogging ships and set sails at Posterous. Others have created a culture around it.
One of them, Tac Anderson from @NewComBuz shared his sentiments when he wrote his post at the time of the takeover.
I’ve been using Twitter for five years and I’ve been using Posterous for four years and posted almost 700 posts. I was one of the early adopters and evangelists for Posterous. In fact every member of my family has a Posterous site, at work we use Posterous as an internal collaboration site and because of me Microsoft was the first corporation to use Posterous (ironic since the founders of Posterous are all ex-Apple). I’m a huge fan of how easy Posterous makes it to share posts across the web and how elegantly it handles photos. (Source).
In its announcement, Posterous informed its users that they will be able to download and save the posts that they published on its platform. But despite the availability of a downloading software or importing service via WordPress or Squarespace, for many, it is going to be a nightmare.
The moral of the story really is that if you use a hosted service you are at the mercy of that company. One day here… another day gone… The time you have devoted to your hosted projects may be gone at a blink of an eye. You can scream unfair all you want. It is what it is. If you don’t not own it, you have no control over it.
Hosted blogging platforms are disasters waiting to happen. Posterous blogging platform and its “death” is a good example of what I mean.
If your blogging platform is a hosted one, perhaps it is time to reconsider. If you are just about to start blogging get a non-hosted (or self-hosted) blogging platform. There, keep your backups up to date and if your hosting provider disappears you will have a backup of your blog and you will be able to set it up on the servers of another web hosting provider. Don’t waste your time otherwise!