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Is Guest Blogging Done – The Slippery Slope Of Decay And Fall

Sometimes I think that Rand Fishkin from the MOZ is clairvoyant. A couple of weeks ago he predicted that Google will begin to crack-down on guest posting. Sure enough, recently, Matt Cutts published a post on his personal blog originally titled “The Decay And Fall Of Guest Blogging“. The blogging community  went nuts thinking guest blogging is done.

Bloggers were responding to numerous articles that suggested the end, apocalypse, death  and various other terminal nouns, to guest posting. But is guest blogging done? Has it really reached the bottom of the slippery slope of decay?

In his original article, before the update, Matt Cutts thinks that guest posting hit the bottom as he is quite clear about guest blogging death sentence when he says:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

guest blogging is done says Matt Cutts

He elaborates further:

In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. (Source)

Well, despite an outcry I sort of tend to agree with Mr. Cutts.

Guest posting has gotten out of hand. It has become another venue to outsmart and manipulate Google search engines.

With the fall of link building farms suddenly guest posting has become the nirvana of link building for SEO. WSO (Warrior Special Offers) was inundated with guest blogging strategies and internet marketers gobbled these offers by the thousands.

Blogs  that belong to bloggers who simply do not understand the concept of quality content, have become swamped with low quality, redundant and regurgitated topics by bloggers who were only looking to build backlinks to their blogs.

But “genuine” guest blogging has a value. No blogger is a jack of all trades, so having an expert guest blogger write a quality article on a topic that may interest your readers is of great benefit.

If you want to publish content from outside contributors, do it but invite only writers that are going to bring value and not spam to your blog. Likewise, if you want to contribute to other sites make sure to scrutinize the blog you want to post on.

Remember though: If you keep company with a bad neighborhood, you will be considered bad neighborhood.

Since the original article was posted and much outcry from the blogging community,  Matt Cuts updated his post to explain what “he really meant to say”…

… I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes…

… I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.

 

Before I’ll conclude the post, I’d like to share Rand Fishkin’s video on guest posting. Guest blogging is not done, but you need to watch the video if you do not want your blog fall deep down into the black hole of Google wrath and neverland.

 

Rand Fishkin’s Take On Guest Posting

 

So it is safe to conclude that guest blogging is not done. It is going to play a role in blogging as it had for many years. Quality guest posts are not going to be punished. Who is going to get axed are the spammers, the poor quality guest posts and the bloggers that allow poor quality posters write on their blogs.

Hope you enjoyed this article. Please share your thoughts.

 

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6 Responses to Is Guest Blogging Done – The Slippery Slope Of Decay And Fall

  1. Worli March 12, 2014 at 5:59 pm #

    Guest blogging isn’t very easy it is more than writing an articles, it is about relationships that you build with other bloggers in your community. This is why it is hard work and you need to study the blog and its audience and then pitch your idea that should be fresh and beneficial to the reader of the blog for which you want to write. So there is no question about guest posting being dead, its just you have to be more careful about what website you link to and publish only few guest posts instead of many.
    Worli recently posted…Role of Web Design in SEOMy Profile

  2. Iftekhar Ahmed February 23, 2014 at 8:35 am #

    Hi,

    Well I don’t believe that Guest posting is dead. I am seeing many people still getting advantage of it. Infact Im also posting guest posts on my blog regularly. 🙂

    But we still can’t say anything before the next google update.
    Iftekhar Ahmed recently posted…10 Tips for Guest Posters: What Content Will Be 100% Accepted?My Profile

    • Dita Irvine February 28, 2014 at 10:30 pm #

      Hi Iftekhar,

      Guest posting is not not dead for the legitimate and quality guest posters and it never will be. However, fro the past year or a bit more since backlinking as it used to exist became frowned upon by Google, many internet marketers jumped on the guest posting bandwagon and what we began to see is low quality posts just for the sakes of building links. And that, according to Matt Cutts, is dead
      Dita Irvine recently posted…iProPartner Program – An Affiliate Program That RocksMy Profile

  3. Bilal Ahmad February 12, 2014 at 11:02 am #

    Yes Dita, it is not completely dead but it should now be used smartly. It can still be used to bring traffic to a blog.Specially for new blog owners it is a great source of bringing referral traffic.
    Bilal Ahmad recently posted…Improve Page Speed by Replacing Embeded Videos with Play ThumbnailsMy Profile

  4. Troy February 7, 2014 at 7:17 pm #

    I guess it really depends on the purpose of the guest blogging right?
    So if you have a blog on dessert and I have a blog on tiramisu and you ask me to write a post for your blog because you know I write good, informative articles, then that I believe is fine. I would do it in the hopes some of your audience would come to my site and learn about tiramisu and click through my affiliate links etc.
    I suppose guest blogging is still good for that right?

    • Dita Irvine March 4, 2014 at 10:51 pm #

      Hi Troy,

      You are a visitor from a different world (lol) and by the way the tiramisu on your blog looks awesome. But seriously, you are right about guest posting. As I mentioned in one of the replies guest blogging is still a viable option when experts share ideas. As you read in the article Matt Cutts re-phrased his original post to precisely state that. It is the spammy type of guest blogging that is dead.
      Dita Irvine recently posted…My 10 Favorite Internet Marketing Quotes To Inspire YouMy Profile